About Shamsieh

1) Who We Are Shamsieh Education is the first dedicated educational decision platform in Jordan's private education sector, built to digitally organize the market and connect families with educational institutions through structured data, intelligent comparison tools, and analytical decision support. We are not just an information directory. We are building the digital infrastructure for educational decision-making in Jordan. 2) What We Do We transform the private education market from a traditionally recommendation-based environment into a data-driven digital ecosystem. Shamsieh serves thousands of users annually who are searching for: - Nurseries and kindergartens - Private schools (national and international curricula) - Universities and colleges - Vocational and training centers - Specialized educational centers - Special needs support centers - Educational support services The platform includes a database of over 3,000 private educational institutions across all governorates of Jordan. 3) The Value We Create For Families: We provide intelligent comparison and recommendation tools that enable confident, data-informed educational decisions. For Educational Institutions: We offer a targeted digital acquisition channel that connects institutions with high-intent families based on structured needs and preferences. For the Market: We enhance transparency, streamline information flow, and promote fair competition based on measurable factors rather than informal perception. 4) Our Journey Shamsieh began in 2019 as an initiative focused on collecting and structuring data within Jordan's private education sector. In January 2020, it was officially established as a registered company. Since then, we have been building: - A structured and scalable education database - A proprietary Decision Engine to calculate compatibility scores - Digital tools that connect users directly with institutions - A registered user system enabling personalization and behavioral analytics We are still at an early but accelerating growth stage. 5) What the Platform Covers Shamsieh covers a wide spectrum of private education services across Jordan. Higher Education: Private universities and colleges with structured comparison based on specialization, tuition fees, admission requirements, and services. School Education: Private schools offering national and international curricula, searchable by location, tuition range, environment, and extracurricular offerings. Early Childhood Education: Nurseries and kindergartens, enabling families to identify safe and suitable environments. Vocational and Training Centers: Professional and skill-based learning centers. Special Needs Centers: Dedicated institutions providing educational and rehabilitative support services, enabling families to find suitable solutions tailored to individual needs. Educational Support Services: Student housing, school transportation, tutoring, extracurricular programs, and related services. 6) Our Vision To become the leading digital reference for educational decision-making in Jordan and to build a scalable model expandable across the region. We believe the private education sector in the region remains digitally under-structured, and Shamsieh is positioning itself as the organizing digital layer for this market. 7) Why Shamsieh Education? - First specialized educational decision platform in Jordan - Large and scalable structured database - Proprietary recommendation and compatibility engine - Expandable business model - Stable and recurring market demand - A strong opportunity to digitally organize a vital sector impacting every household 8) CEO Message Choosing an educational institution is an investment decision for every family. It should be based on structured information, not impressions. At Shamsieh Education, we are building a smart decision platform that redefines how educational institutions are selected in Jordan, while opening the door for strategic partnerships that support sector growth and digital transformation. We believe we have built the foundation and the real opportunity lies in scaling and innovation. Mohaned Salah Chief Executive Officer Shamsieh Education